We’ve been tipped off by on a recent social media disaster at KFC Malaysia that was caused by two scandalous videos of several KFC employees.
But many might not have realized that such a big problem was brewing at KFC Malaysia since the fast food chain’s PR folks, in my opinion, did a pretty good job in handling the case.
The social media disaster started last October when someone sent a video clip to KFC Malaysia that shows a staff member tampering with the food while preparing it. We did a quick search and found these two videos, which likely show the offending incidents:
In response, KFC Malaysia reported the incident to the police and at the same time did an internal investigation. But unfortunately for the company, the video was uploaded to YouTube on June 25th. The video disgusted many viewers, and they voiced their concerns across the web. Some of you might recall a similar fiasco suffered by Domino’s Pizza several years ago.
Sources from : Yahoo News
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